NEWS
May 28, 2025
by
Tor Odland
Don’t take our word for it. Take 20 others.
The media responds to the launch of ADAR, the world's first safe 3D ultrasonic sensor. And they echo. Find out what publications from the U.S., Germany, Denmark, Norway, and India have to say.
The ADAR World Tour is on a roll.
The Sonair crew has visited Odense (Denmark) for RobotBRAG where we won the prestigious DIRA Teknologiprisen, in competition with SICK and Universal Robots.
We have also spent a week in Detroit (USA) for the Automate 2025 show with 800 other exhibitors and 40 000 visitors. We didn't win the A3 Startup Challenge, but we won lots of new friends, industry connections, and business leads.
In June, we're heading to Image Sensing Show in Yokohama and Automatica in Munich.
Meanwhile, here's how the media (and a jury) has responded to the launch of ADAR.
"Check out the amazing power of high-frequency sound."
Control.com || Sonair Brings Sound Sensing to AMRs"
"They have broken the boundaries of physics. Inspires an entire automation industry."
Jury at DIRA Teknologiprisen || Vinderen av DIRA Teknologiprisen 2025 er fundet
"Designed to boost safety in collaborative human-robot workspaces."
The Robot Report || Sonair debuts ADAR, a 3D ultrasonic sensor for autonomous mobile robots
"Sensor is on track to achieve safety certification."
Robotics24/7 || Automate 2025: Sonair debuts ADAR 3D ultrasonic sensor for autonomous robots
"Check out this cool new technology."
Robotik in der Industrie podcast || ADAR statt LIDAR?
"Sonair is set to introduce its groundbreaking ADAR."
Auto Connected Car News || Sonair Unveils ADAR 3D Ultrasonic Sensor
"Improves robot safety."
EDN || 3D ultrasonic sensor improves robot safety
"The sensor is the result of several decades of research at SINTEF."
Teknisk Ukeblad || Denne norske sensoren kan gjøre roboter billigere
"Sonair held its first North American viewing of the ADAR ultrasonic 3D sensor."
Robotics24/7 || Slide show from Automate
"Designed to boost safety."
Tech Briefs || Product focus: Sonair Unveils 3D Ultrasonic Sensor Designed to Boost Safety
"LiDAR alternative."
Industrial Automation India || Sonair debuts world's first safe 3D ultrasonic sensor for autonomous robots at Automate 2025
"World's First Safe 3D Ultrasound Sensor."
MaschinenMarkt || Sonair präsentiert weltweit ersten sicheren 3D-Ultraschallsensor
"(Sonair among) the most important news to catch at Automatica"
Automation NEXT|| Die wichtigsten Neuheiten der Automatica 2025
"Security at a new level."
IEN D-A-CH || Präsentation des weltweit ersten sicheren 3D-Ultraschallsensor für autonome Roboter auf der automatica
"10 robotics trends spotted at Automate 2025."
The Robot Report || Sonair debuted its ADAR sensor, which adds 3D ultrasonic perception to lidar and cameras for robot safety
"Cheaper than LiDAR."
Drives & Controls || World’s first 3D ultrasonic safety sensor is cheaper than LiDAR
"Innovation from Scandinavia."
Industrieanzeiger || Innovation aus Skandinavien im Bereich Sensorik
"Enabling robots to work safely alongside humans and adapt to dynamic manufacturing settings."
Analytics India Magazine || Faceless Robots are Taking Over the Future of Work
"Detecting people and obstacles in real time."
Plant Services || Tools and tech: New industry products from Sonair, Corvus Robotics, Milwaukee Tool, and more
“A technology that could revolutionize the way robots and automated systems perceive and navigate.”
Lager & Transport || Ultralydssensor til robotnavigation vinder DIRA Teknologiprisen 2025
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